Apple's much vaunted iPhone launches in the UK today at 6.02pm, selling at Apple Stores, Carphone Warehouse outlets, O2 shops and online.
Queues started forming yesterday outside Apple's flagship store in London's Regent Street, with early birds suffering a night of rain for their troubles.
The UK launch of the iconic phone has been backed by a number of companies. Entertainment firm Jamster has set up a web portal offering music, videos and games for all iPhone owners, which will be free to access at launch.
Meanwhile, Geodesic Information Systems has created a version of its Mundu instant messaging service for the device.
Visto is offering a free 60-day trial of its push email and directory service to try and tempt business users of the smartphone.
However, the iPhone has not gone without criticism from some observers.
Analyst Aleksandra Bosnjak, from StrategyEye Digital Media, described the device as "a toddler product without the sophistication of some of its rivals".
Bengt Nordström, a consultant with VeriSign, added that the lack of 3G shows that Apple "does not know the European market or has not thought it through".
Immersion, which makes tactile feedback technology, also pointed out that the iPhone lacks, well, tactile feedback technology.
Apple still has a lot to learn, say analysts 08 Nov 2007
Counterfeiters target UK market ahead of official launch 08 Nov 2007
Analyst downplays impact of broadband system 06 Nov 2007Providers feed iPhone's data appetite 05 Nov 2007
Apple's AppStore is already offering business apps for the iPhone 11 Jul 2008
No online sales this summer, says carrier 28 Jul 2008Contract-free handset available from 16 September 01 Sep 2008
French energy giant says it could work with partners to build new generation of low carbon nuclear reactors 06 Jan 2009
Longer range and fast charging capability designed to appeal to suburban commuters and corporate customers 06 Jan 2009
Canadian province on track to phase out coal-fired power plants by 2014, replacing them with a mix of nuclear, gas and renewables 06 Jan 2009
More news
Why 2009 will deliver both tough times and tide-turning optimism for green businesses 05 Jan 2009
Renewable Energy Credits are designed to spur the development of renewable energy by selling the rights to its environmental benefits. Carbon credits often aim to do much the same thing. Can the two get along? 02 Jan 2009
From financial meltdown to Obama's election victory, the end of the year combined fear and hope for the green business movement 31 Dec 2008 More in-depth
Post your comment
Send an email to the Business Green editor at feedback@businessgreen.com
