Fujitsu Siemens is mulling an eco-label for computing equipment after the Environmental Protection Agency (EPA) missed a deadline for the creation of its own standard.
The computer manufacturer is unhappy with the EPA's Energy Star label, which specifies power requirements for some computing equipment.
"They say that the equipment reaches criteria – it tells you that minimum requirements are fulfilled," said Dr Joseph Reger, chief technology officer at Fujitsu Siemens, arguing that instead, qualification for carrying the label should depend on an energy consumption standard based on projected usage scenarios for equipment. "It is very important how many hours of the day a machine is on," he said. "So the web site should say 'according to this kind of measurement it uses this much energy in a year'."
The EPA was planning an assessment tool called Energy Efficiency Performance Assessment (EEPA), which would evaluate desktop and notebook-related product categories running a predetermined workload. However, Reger expressed frustration that the plans were now running behind schedule. "The EPA promised us something in July, but it missed the deadline," he said.
The EPA was relying on a tool called EEcoMark, developed by the Business Applications Performance Corporation (BAPco), to help gather data for the EEPA. However, delivery of the tool was delayed.
Planning for Fujitsu Siemens' own eco-label is now happening in earnest, but the company is not working with other vendors on the initiative, suggesting its reach could be limited. Reger added that the company would be happy to abandon the development of its own tool if a version of EEPA is forthcoming from the EPA.
High profile labelling scheme accused of failing to update testing criteria, allowing some energy profligate products to carry the badge 17 Sep 2008
Report launched at CES says companies are getting better at being green, but more needs to be done 09 Jan 2009
As EPA releases draft specifications for energy efficient servers new survey reveals European IT chiefs are happy to pay more for greener products 15 Feb 2008
US airline successfully undertakes test flight powered with blend of algae and jatropha-based biofuel 09 Jan 2009
Report claims urgent need to cut energy bills will ensure that investment in green telecommunications equipment continues 09 Jan 2009
IT giant IBM has just launched arguably the world's largest green marketing campaign. Joel Makower asks two of the execs behind the initiative to outline the rationale behind the repositioning of the company 09 Jan 2009
Solitaire Townsend, chief executive of sustainable public relations firm Futerra, makes the case for ethical PR and argues that the need for green marketing is as strong as ever 07 Jan 2009








